How To Create A Community Around Your Blog
The success of your blog is often synonymous with your reputation in social media. Building a community is what each of us seeks to do these days. Your community-building goals... The post How To...
View ArticleWhy You Can No Longer Ignore Google+
I recently read an article on why you can no longer ignore Google+ and I think it’s well worth sharing some important points. The discussion around whether Google+ can be... The post Why You Can No...
View ArticleTop 5 Ways To Maximize Your Integrated Marketing Campaign
To have the strongest possible marketing action plan, your brand should portray a united front to the public. That means ideally that all the departments of your organization and agencies... The post...
View ArticleIs Your Business Pulling a ‘Miley Cyrus’?
When you started your company up it had all the energy and fun and cuteness of an eleven-year-old girl. It had those sweet brown eyes and that adorable country twang.... The post Is Your Business...
View ArticleHow To Craft Your Brand’s Value Proposition
Let’s play a game shall we… Assume you live in San Diego, California and you’re in need of a marketing company. You log on to Google, type in the magic... The post How To Craft Your Brand’s Value...
View ArticleHow Vine Killed the YouTube Star
What do Justin Bieber and Carly Rae Jepsen have in common? Well, in addition the similar makeup of estrogen biologically and identical singing registers, the pair both found fame on... The post How...
View ArticleCreate a Halo Effect for Your Brand Through the Power Of Bloggers
When working with bloggers, you create a halo effect. In other words, you are borrowing someone else’s fame and influence to reach a specific audience. It works with celebrities in... The post Create a...
View Article#WhosGonnaWin: Verizon Dominates the Social Media Super Bowl
If you’re anything like us here at Branding Personality, you can’t wait to park yourself in front of the TV this Sunday to watch the huge matchup between the Broncos... The post #WhosGonnaWin: Verizon...
View ArticleAre Free Giveaways a Sound Strategy for Your Brand?
For decades, trade shows have been overrun with free giveaways and trinkets, but giving away branded promotional items at such events has become such a standard practice today that it raises the...
View Article3 Tactics Brands Are Using This St. Patrick’s Day On Social Media
Holidays are an especially engaging time for brands on social media. In fact, in 2011, 36% of retailers said they planned on spending most of their holiday marketing budget on... The post 3 Tactics...
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